{"id":2998,"date":"2025-02-04T18:04:49","date_gmt":"2025-02-04T15:04:49","guid":{"rendered":"https:\/\/parolapara.com\/blog\/?p=2998"},"modified":"2025-02-04T18:11:48","modified_gmt":"2025-02-04T15:11:48","slug":"fintek-sektorunde-zirveye-giden-yol","status":"publish","type":"post","link":"https:\/\/parolapara.com\/blog\/fintek-sektorunde-zirveye-giden-yol\/","title":{"rendered":"Fintek Sekt\u00f6r\u00fcnde Zirveye Giden Yol\u00a0"},"content":{"rendered":"

Finansal teknoloji d\u00fcnyas\u0131n\u0131n ad\u0131ndan s\u0131k\u00e7a s\u00f6z ettiren Parolapara, 2024 y\u0131l\u0131nda b\u00fcy\u00fck ba\u015far\u0131lara imza att\u0131. \u015eirket, g\u00fcvenilir hizmet anlay\u0131\u015f\u0131, yenilik\u00e7i \u00e7\u00f6z\u00fcmleri ve dikkat \u00e7eken kampanyalar\u0131yla, m\u00fc\u015fteri deneyimini yeni bir seviyeye ta\u015f\u0131d\u0131.<\/em><\/p>\n

Bireysel ve kurumsal alanda finansal \u00e7\u00f6z\u00fcmler sunan marka, Parola C\u00fczdan, Parola Sanal POS, Parola Link ve Parola Fiziki POS \u00fcr\u00fcnlerine 2024 y\u0131l\u0131nda yenilerini ekledi. \u00dcr\u00fcn yelpazesine Sanal ve Fiziki kartlar\u0131 ekleyen \u015firket, 2024’\u00fcn sonlar\u0131na do\u011fru T\u00fcrkiye Cumhuriyet Merkez Bankas\u0131\u2019n\u0131n FAST sistemiyle entegre olarak, FAST hizmetini kullan\u0131ma sundu. Y\u0131l\u00a0boyunca i\u015flem hacminde ve m\u00fc\u015fteri portf\u00f6y\u00fcnde kayda de\u011fer bir b\u00fcy\u00fcme sergileyen marka, sekt\u00f6r\u00fcn dikkat \u00e7eken finansal teknoloji \u015firketlerinden oldu.<\/p>\n

Yeni \u00dcr\u00fcn ve Hizmetleriyle Rekabetteki Yerini Sa\u011flamla\u015ft\u0131rd\u0131<\/strong><\/h2>\n

Marka, olduk\u00e7a k\u0131sa bir s\u00fcre i\u00e7inde Troy ve Bankalararas\u0131 Kart Merkezi (BKM) onayl\u0131 Sanal ve Fiziki kart \u00fcr\u00fcnlerini kullan\u0131c\u0131lar\u0131n\u0131n be\u011fenisine sundu. Parolapara, dijital al\u0131\u015fveri\u015flere y\u00f6nelik geli\u015ftirdi\u011fi Parola Sanal Card<\/strong> ile 2024 y\u0131l\u0131nda kullan\u0131c\u0131lar\u0131na g\u00fcvenli bir \u00f6deme alternatifi sundu. \u00d6n \u00f6demeli yap\u0131s\u0131yla dikkat \u00e7eken bu kart, internet harcamalar\u0131nda b\u00fct\u00e7e kontrol\u00fcn\u00fc kolayla\u015ft\u0131r\u0131yor. Kullan\u0131c\u0131lar\u0131n yaln\u0131zca y\u00fckledikleri tutar\u0131 harcayabildi\u011fi bu sistem ile finansal g\u00fcvenli\u011fi \u00f6n planda tutarak, dijital d\u00fcnyada s\u0131k\u00e7a tercih edilen bir ara\u00e7 haline geliyor.<\/p>\n

Fiziksel \u00f6demelere y\u00f6nelik geli\u015ftirilen Parola Fiziki Card<\/strong>, temass\u0131z ve \u015fifreli kullan\u0131m \u00f6zellikleriyle sunuldu. Restoranlardan marketlere kadar t\u00fcm \u00f6deme i\u015flemlerinde kullan\u0131labilen Parola Fiziki Card, zamandan tasarruf sa\u011flayan temass\u0131z \u00f6deme se\u00e7ene\u011fi ile kullan\u0131c\u0131lar\u0131n be\u011fenisini kazand\u0131. Ayr\u0131ca para \u00e7ekme ve yat\u0131rma i\u015flemlerini ATM\u2019lerden 7\/24 tamamlayabilen kullan\u0131c\u0131lar, harcamalar\u0131n\u0131 da Parola C\u00fczdan \u00fczerinden y\u00f6netme imk\u00e2n\u0131 ile finansal s\u00fcre\u00e7lerini daha kolay kontrol edebiliyorlar. Kullan\u0131c\u0131lar, hem sanal hem fiziki kartlar\u0131 ile an\u0131nda nakit iade kampanyalar\u0131na kat\u0131larak, harcad\u0131k\u00e7a kazanabiliyor.<\/p>\n

2024 y\u0131l\u0131nda Parolapara, T\u00fcrkiye Cumhuriyet Merkez Bankas\u0131 FAST <\/strong>sistemiyle entegre olarak IBAN ile para transferi hizmetini m\u00fc\u015fterilerinin kullan\u0131m\u0131na sundu. Bu yenilik, kullan\u0131c\u0131lar\u0131n dijital c\u00fczdanlar\u0131ndan saniyeler i\u00e7inde para transferi yapabilmesine olanak tan\u0131rken, markan\u0131n dijital kanallarda ba\u015far\u0131s\u0131n\u0131 da peki\u015ftirdi.<\/p>\n

Finansal i\u015flemleri daha eri\u015filebilir hale getirmek amac\u0131yla tasarlanan Kolay Adres Tan\u0131mlama<\/strong> \u00f6zelli\u011fi ile marka, kullan\u0131c\u0131lar\u0131na T.C. kimlik numaras\u0131, telefon veya e-posta adresi ile para transferi yapma imk\u00e2n\u0131 tan\u0131yor. Bu \u00f6zellik, kullan\u0131c\u0131lar\u0131n IBAN numaralar\u0131na ihtiya\u00e7 duymadan h\u0131zl\u0131 ve g\u00fcvenli bir \u015fekilde i\u015flemlerini ger\u00e7ekle\u015ftirmelerine olanak sa\u011fl\u0131yor.<\/p>\n

T\u00fcrkiye\u2019nin yenilik\u00e7i finansal teknoloji \u015firketi Parolapara, ara\u00e7 al\u0131m sat\u0131m\u0131nda ya\u015fanan \u00f6deme risklerini ortadan kald\u0131racak \u2018G\u00fcvenli \u00d6deme\u2019<\/strong> \u00f6zelli\u011fini de yine 2024 y\u0131l\u0131 i\u00e7erisinde hayata ge\u00e7irdi. Bu \u00f6zellik sayesinde, bilhassa ikinci el ara\u00e7 al\u0131m sat\u0131m\u0131 s\u0131ras\u0131nda taraflar aras\u0131nda g\u00fcvenli bir \u00f6deme s\u00fcreci olu\u015fturulmas\u0131 hedefleniyor.<\/p>\n

Markan\u0131n 2024 y\u0131l\u0131ndaki dikkat \u00e7eken at\u0131l\u0131m ve \u00e7al\u0131\u015fmalar\u0131ndan bir di\u011feri ise yerinde AR-GE<\/strong> merkezi kurma ad\u0131mlar\u0131n\u0131 h\u0131zland\u0131r\u0131p, inovasyon odakl\u0131 \u00e7\u00f6z\u00fcmler geli\u015ftirme yolunda da ilerlemesi oldu. \u015eirket i\u00e7i yaz\u0131l\u0131m ekibiyle \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fcten Parolapara, teknolojik altyap\u0131s\u0131n\u0131 daha da g\u00fc\u00e7lendirerek, sekt\u00f6rde fark yaratmaya devam ediyor.<\/p>\n

2024\u2019te Rekor B\u00fcy\u00fcme<\/strong><\/h2>\n

Finansal teknolojilerde yenilik\u00e7i hizmet anlay\u0131\u015f\u0131yla b\u00fcy\u00fcmesini s\u00fcrd\u00fcren marka, 2024 y\u0131l\u0131nda m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc be\u015f kat\u0131na \u00e7\u0131kard\u0131. Ayr\u0131ca kart i\u015flem hacminde \u00fc\u00e7 kat b\u00fcy\u00fcme sa\u011flayan \u015firket, fatura \u00f6demelerindeki be\u015f kat b\u00fcy\u00fcme ile sekt\u00f6rde g\u00fc\u00e7l\u00fc bir yer edindi.<\/p>\n

Bireysel \u00e7\u00f6z\u00fcmlerin yan\u0131 s\u0131ra kurumsal \u00f6deme sistemlerinde de b\u00fcy\u00fcmesini h\u0131zland\u0131ran marka, sa\u011flad\u0131\u011f\u0131 d\u00fc\u015f\u00fck komisyon oranlar\u0131, h\u0131zl\u0131 \u00f6deme s\u00fcre\u00e7leri ve entegre tahsilat \u00e7\u00f6z\u00fcmleriyle i\u015fletmelerin finansal s\u00fcre\u00e7lerini kolayla\u015ft\u0131rd\u0131.<\/p>\n

Marka, 2024 y\u0131l\u0131nda kurumsal m\u00fc\u015fterilerine sundu\u011fu \u00f6deme \u00e7\u00f6z\u00fcmleriyle de y\u00fcksek oranda b\u00fcy\u00fcme kaydetti. Parola Sanal POS, Parola Link ve Parola Fiziki POS gibi entegre \u00e7\u00f6z\u00fcmlerle i\u015fletmelere daha h\u0131zl\u0131, g\u00fcvenli ve d\u00fc\u015f\u00fck maliyetli \u00f6deme alma imk\u00e2n\u0131 sa\u011flad\u0131. Bu sayede Parola POS i\u015flem hacmi, 2024 Aral\u0131k itibar\u0131yla 2 milyar TL seviyesinin \u00fczerine \u00e7\u0131kt\u0131. Parola C\u00fczdanlar aras\u0131 ve kurumsal para transferleri ise yedi kat oran\u0131nda artt\u0131.<\/p>\n

Pazarlama Stratejileri ile Dikkat \u00c7ekti<\/strong><\/h2>\n

Marka bilinirli\u011fini g\u00fc\u00e7lendirmek ad\u0131na g\u00fc\u00e7l\u00fc pazarlama ve sponsorluk \u00e7al\u0131\u015fmalar\u0131 yapan Parolapara, 2024 y\u0131l\u0131na Fenerbah\u00e7e Erkek Voleybol Tak\u0131m\u0131\u2019n\u0131n isim sponsorlu\u011fu ile ba\u015flad\u0131 ve bu i\u015f birli\u011fini \u201cParola: Kazanmak\u201d sloganlar\u0131n\u0131 vurgulayan bir reklam filmi ile ta\u00e7land\u0131rd\u0131.<\/p>\n

2024\u2019\u00fcn sonlar\u0131na do\u011fru \u201cB\u00f6yle B\u00f6yle Kazan\u0131yorlar\u201d kampanyas\u0131 ile Parola Fiziki Card\u2019\u0131 tan\u0131tan marka, kart sahiplerine sundu\u011fu avantajlar\u0131 mizahi ve dinamik bir anlat\u0131ma sahip, yeni reklam filmiyle tan\u0131tt\u0131. 7 milyonun \u00fczerinde tekil izlenme, 22 milyonun \u00fczerinde g\u00f6sterim ve arama motoru reklamlar\u0131nda 13 milyonu a\u015fk\u0131n etkile\u015fim alan bu \u00e7al\u0131\u015fma, m\u00fc\u015fterilerinin markaya duydu\u011fu g\u00fcveni ve ilgiyi net bir \u015fekilde ortaya koydu.<\/p>\n

Parolapara, 2024 y\u0131l\u0131nda toplumsal fark\u0131ndal\u0131k projelerine de destek verdi. Otizm spektrum bozuklu\u011fu bulunan \u00e7ocuklar\u0131n e\u011fitimine destek sa\u011flamak i\u00e7in 2 Nisan D\u00fcnya Otizm Fark\u0131ndal\u0131k G\u00fcn\u00fc kapsam\u0131nda \u201cFark Yok, Sevgi Var\u201d projesine sponsor olan marka, Galataport\u2019ta d\u00fczenlenen sergiden elde edilen gelir ile otizm spektrumlu bireylerin gelece\u011fine katk\u0131 sa\u011flad\u0131.<\/p>\n

Parolapara CEO\u2019su (Genel M\u00fcd\u00fcr\u00fc) Fatih \u00c7elik: \u201c2024 y\u0131l\u0131ndaki ba\u015far\u0131lar\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z ilhamla, 2025\u2019te daha b\u00fcy\u00fck hedeflere ilerliyoruz.\u201d<\/strong><\/h2>\n

Parolapara CEO\u2019su Fatih \u00c7elik, 2024 ba\u015far\u0131lar\u0131n\u0131 \u015fu s\u00f6zlerle \u00f6zetledi: \u201c2024, Parolapara\u2019n\u0131n yenilik\u00e7i finansal \u00e7\u00f6z\u00fcmleriyle kullan\u0131c\u0131 deneyimini en \u00fcst seviyeye ta\u015f\u0131d\u0131\u011f\u0131, g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme sergiledi\u011fi y\u0131l oldu. 2024 y\u0131l\u0131ndaki ba\u015far\u0131lar\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z ilhamla, 2025\u2019te daha b\u00fcy\u00fck hedeflere ilerliyoruz. Kullan\u0131c\u0131 odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve s\u00fcrekli geli\u015fen \u00e7\u00f6z\u00fcmlerimizle, sekt\u00f6rde fark yaratmaya ve finansal teknolojilerde \u00f6nc\u00fc olmaya kararl\u0131y\u0131z.\u201d<\/p>\n

Ge\u00e7ti\u011fimiz y\u0131l i\u00e7erisinde \u015firket i\u00e7i b\u00fcy\u00fcmeleriyle ilgili de yorumda bulunan \u00c7elik, \u201c2024 y\u0131l\u0131nda \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131 iki kat\u0131na \u00e7\u0131kararak b\u00fcy\u00fcme yolculu\u011fumuzda \u00f6nemli bir ad\u0131m att\u0131k ve alan\u0131nda uzman isimleri b\u00fcnyemize katt\u0131k. G\u00fc\u00e7l\u00fc ekibimizle \u00fcr\u00fcn ve hizmetlerimizi daha geni\u015f kitlelere ula\u015ft\u0131rmay\u0131 hedefliyoruz. Markam\u0131z\u0131n bu yenilik\u00e7i vizyonu hem sekt\u00f6rdeki konumumuzu g\u00fc\u00e7lendiriyor hem de istihdama sa\u011flad\u0131\u011f\u0131m\u0131z katk\u0131yla ekonomiye de\u011fer kat\u0131yor.\u201d dedi.<\/p>\n

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