{"id":2984,"date":"2025-01-13T16:57:46","date_gmt":"2025-01-13T13:57:46","guid":{"rendered":"https:\/\/parolapara.com\/blog\/?p=2984"},"modified":"2025-01-14T10:40:35","modified_gmt":"2025-01-14T07:40:35","slug":"parolaparada-stratejik-yapilanma-uc-birim-tek-cati-altinda-toplandi","status":"publish","type":"post","link":"https:\/\/parolapara.com\/blog\/parolaparada-stratejik-yapilanma-uc-birim-tek-cati-altinda-toplandi\/","title":{"rendered":"Parolapara&#8217;da Stratejik Yap\u0131lanma: \u00dc\u00e7 Birim Tek \u00c7at\u0131 Alt\u0131nda Topland\u0131"},"content":{"rendered":"<p style=\"font-weight: 400;\"><em>Parolapara \u00dcr\u00fcn Y\u00f6netimi ve \u0130\u015f Geli\u015ftirmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00dcnal Uyar, art\u0131k pazarlama ve marka y\u00f6netiminden de sorumlu olacak.<\/em><\/p>\n<p>Parolapara, sekt\u00f6rdeki ba\u015far\u0131lar\u0131n\u0131 destekleyecek yeni yap\u0131lanmas\u0131yla \u00f6nemli ve stratejik bir ad\u0131m att\u0131. \u00dcr\u00fcn y\u00f6netimi, i\u015f geli\u015ftirme, pazarlama ve marka s\u00fcre\u00e7lerini entegre eden yeni yap\u0131lanmas\u0131yla daha h\u0131zl\u0131 ve m\u00fc\u015fteri odakl\u0131 bir model sunmay\u0131 hedefliyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn liderli\u011fini Parolapara\u2019n\u0131n Chief Product Officer (CPO) g\u00f6revini ba\u015far\u0131yla s\u00fcrd\u00fcren \u00dcnal Uyar \u00fcstleniyor.<\/p>\n<p>Parolapara\u2019n\u0131n son d\u00f6nemde piyasaya sundu\u011fu \u00f6n \u00f6demeli sanal ve fiziki kartlar\u0131 ile FAST entegrasyonu gibi \u00fcr\u00fcnlerin hayata ge\u00e7irilmesinde \u00f6nemli pay\u0131 olan \u00dcnal Uyar, pazarlama ve marka y\u00f6netimini de kapsayan yeni sorumluluklar\u0131yla art\u0131k CMO (Chief Marketing Officer) rol\u00fcn\u00fc de \u00fcstlenerek; \u015firketin \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn geni\u015fletilmesi, yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftirilmesi ve markan\u0131n m\u00fc\u015fteri deneyiminin g\u00fc\u00e7lendirilmesi misyonlar\u0131n\u0131 s\u00fcrd\u00fcrecek.<\/p>\n<p>Parolapara CEO\u2019su Fatih \u00c7elik, yeni yap\u0131lanmay\u0131 \u015f\u00f6yle de\u011ferlendirdi:<br \/>\n\u201cParolapara olarak b\u00fcy\u00fcyen organizasyonel yap\u0131m\u0131z ve \u00fcr\u00fcn gam\u0131m\u0131za paralel olarak, y\u00f6netimsel alanda da stratejik bir yap\u0131lanmaya gidiyoruz. \u00dcnal\u2019\u0131n liderli\u011finde hayata ge\u00e7irdi\u011fimiz bu yeni yap\u0131lanma, \u00fcr\u00fcn y\u00f6netimi, i\u015f geli\u015ftirme, pazarlama ve marka s\u00fcre\u00e7lerini bir araya getirerek m\u00fc\u015fterilerimize daha fazla de\u011fer sunmam\u0131z\u0131 sa\u011flayacak. Bu b\u00fct\u00fcnle\u015fik yakla\u015f\u0131m, yenilik\u00e7i \u00e7\u00f6z\u00fcmler sunma yolculu\u011fumuzu daha da h\u0131zland\u0131racak.\u201d<\/p>\n<p>\u00c7elik ayr\u0131ca, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn Parolapara\u2019n\u0131n sekt\u00f6rdeki rekabet avantaj\u0131n\u0131 g\u00fc\u00e7lendirmeyi ve m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131n\u0131 ileri ta\u015f\u0131may\u0131 hedefledi\u011finin de alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p><strong>\u00dcnal Uyar Kimdir?<\/strong><br \/>\nAnadolu \u00dcniversitesi \u0130ktisadi \u0130dari Bilimler Fak\u00fcltesi \u0130ktisat B\u00f6l\u00fcm\u00fc mezunudur. Kariyerine 2010 y\u0131l\u0131nda Akbank\u2019\u0131n Fraud departman\u0131nda ba\u015flayan Uyar, s\u0131ras\u0131yla Akbank ve Denizbank\u2019ta \u00dcye \u0130\u015fyeri Sistem Geli\u015ftirme, Dijital ve \u00d6deme Operasyonlar\u0131 \u0130\u015f Geli\u015ftirme ve Proje Y\u00f6netimi birimlerinde \u00f6nemli roller \u00fcstlenmi\u015ftir.<\/p>\n<p>2017 itibar\u0131yla Elektronik Para ve \u00d6deme Sistemleri sekt\u00f6r\u00fcne ad\u0131m atan Uyar, Papara, Paycell, Turkcell Dijital \u0130\u015f \u00c7\u00f6z\u00fcmleri ve Sodexo gibi sekt\u00f6r\u00fcn \u00f6nde gelen markalar\u0131nda \u00fcr\u00fcn geli\u015ftirme ve pazarlama alanlar\u0131nda kritik sorumluluklar alm\u0131\u015ft\u0131r. Bu s\u00fcre\u00e7te \u00fcr\u00fcn teknik ve i\u015f ihtiya\u00e7lar\u0131n\u0131n belirlenmesi, geli\u015ftirme s\u00fcre\u00e7lerinin y\u00f6netimi ve gelir optimizasyonlar\u0131 gibi bir\u00e7ok alanda uzmanla\u015fm\u0131\u015ft\u0131r.<\/p>\n<p style=\"font-weight: 400;\">May\u0131s 2024\u2019te Parolapara\u2019ya \u00dcr\u00fcn ve \u0130\u015f Geli\u015ftirme Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak kat\u0131lan \u00dcnal Uyar, Ocak 2025 itibar\u0131yla \u00dcr\u00fcn Y\u00f6netimi, \u0130\u015f Geli\u015ftirme ve Pazarlamadan Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 olarak \u015firketin b\u00fcy\u00fcme ve d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa liderlik etmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"Parolapara \u00dcr\u00fcn Y\u00f6netimi ve \u0130\u015f Geli\u015ftirmeden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00dcnal Uyar, art\u0131k pazarlama ve marka y\u00f6netiminden de&hellip;","protected":false},"author":3,"featured_media":2988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":""},"categories":[3,1],"tags":[],"_links":{"self":[{"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/posts\/2984"}],"collection":[{"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/comments?post=2984"}],"version-history":[{"count":2,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/posts\/2984\/revisions"}],"predecessor-version":[{"id":2987,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/posts\/2984\/revisions\/2987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/media\/2988"}],"wp:attachment":[{"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/media?parent=2984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/categories?post=2984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/parolapara.com\/blog\/wp-json\/wp\/v2\/tags?post=2984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}